Lead with gratitude.
It all started with a juice truck! Julianne (of St. Augustine, FL’s very own Juicy Cafe) and I connected over a doodle of her smoothie truck, one of my favorite spots to visit.
Opening a new cafe, she wanted to elevate her brand and add a splash of color and warmth to her space. Collaborating on colors, inspiration, and styles, we developed a concept board to lead several design iterations.
I love to begin any project with a mood board - it becomes the perfect starting point to bounce ideas with color and visuals.
The sunrise concept was the winner, highlighting the sand dunes of Anastasia Island and a nod to a Juicy favorite, the Sunrise Bowl.
The saying, “lead with gratitude”, is from my blog post: a daily reminder to forge connections and build relationships through generosity and thoughtfulness.